Trying to convince others to affect their behavior and the kind of thinking is one of the basic needs of man’s social living conditions are improved. Opportunities for promotion and to convince the audience how he later showed a large influence, had the spirit of human beings in history.
The tablets found by archaeologists in the ruins of Babylon, are primitive advertising. These tablets, which belong to 3000 BC, is a sort of ointment and a compliment from a person who sent the sewing shoes. (Mirhosseini 2004), but persuasion regulated refers to several centuries BC, when it was customary among the people called demanding. The Second World War ended, more comprehensive and scientific study. With the widespread use of mass media such as newspapers, radio and television advertising was clear. We can not deny the impact of advertising on our decisions and our daily lives.
The standpoint of advertising, there is a new version of the exhibition of a product or service is introduced with a special emphasis on the discussion, the recipient of the persons or groups. The purpose of this writing is to address this important issue, such as advertising, would be without their economic nature represented in cyberspace. It is possible to distinguish between the possibilities of a better life in the Internet are distributed to other media, and if the answer is yes, the benefits to Internet users of this distinction is provided by the fact that we live in an interactive world, the relationship between the advertiser and the customer has completely changed. I try to analyze these changes, focusing on audience participation in this universal medium, with emphasis on the role of advertising in this space, I will put this part effectively in order to find a clear vision of future.
Petrol Advertising
In terms of Severin and Tankard There is a clear difference between persuasion and advertising. They refer to Roger Brown, who gives a definition of advertising nature. The ads are the types of inducement to do for interest sender, and can even run in the loss of the recipient. (Severin and Tankard, 1992, P299) 1937 Lasswell defines advertising as an affective technology in human actions, working with the acoustic manipulation, speech and character design. (Severin and Tankard, 1992, P148).
Opposition to some theorists, publicity includes any type of commercial content and material, the use of the company to believe for more information to consumers. What we focus on IT is a scientific system of persuasion for any business purpose is one aspect. We can therefore say that advertising is a regular process to adequate information on the specific theme that will be used to produce a strong effect on the public mind “and acts”.
Traditional methods of advertising had been constructed on the basis of images. The effectiveness of advertising has been carried out from this need very limited and the influence of the widest possible audience. The manipulation of images was necessary because the advertising must be appealing to bystanders gathered. As far as advertising has become increasingly global, it was necessary (new ways of attraction) to use new modern methods. But to satisfy the methods and exciting, the audience was simple: forecasts and the legitimate results of the mass audience has been abolished by this time, into the virtual space. For an interaction on the Internet and information are the media so that the users of an active phase, to find their desired Web sites. Because they reach certain information about a company, service or product. Any ghosting or manipulated information to dissuade them from continuing their journey.
In addition to designing a professional website, its agents should interact with their customers. You must know the needs of customers and they should be answered in the right direction and the most important thing is the Assembly, what customers information at their research. Given the fact that they lose their audience increase or decrease the information provided. Propaganda would be effective if they could use all the equipment on cyberspace to be able to ride the attraction, so that the experience of awareness, interaction. Levinson holds a website as an island, which is to reach the advertising of a bridge. He believes that the goal of convincing people to buy or not to use the products no longer exist, in the case. That the Internet, we, the spectators at the clock an ad on our site (Levinson 2004)
Osgoodby believes that advertising in cyberspace is like a party until you do not invite other people in it, nobody comes to see you. More information about you requested by your guests, it would mean that they wanted more of your party. He also believes that advertising on the Internet are methods of the most attractive public view. (Osgoodby, 2005) We should ask ourselves how it is packaged and in what language the message. In other words, “we should be cautious in dealing with words, because the display language can be unpredictable in a kind of treason.” (Mehdizade, 2001, p. 65-66)
Traditional advertising have their cause in the creation of reading meaning to the entire spectrum of the hearing that the wide angle television advertising. But in cyberspace, you can analyze your activities on the individual needs and the needs of its audience for the product reaching the base. As stated previously, in the virtual space, the user does not have a mass audience in front of a media boutique, which prohibit certain Web sites were reliable global advertising practices among health professionals and a wide range of global public, but if we believe that in a hearing analysts and critics of individuals, we accept that there should be other options, which are then not always, but sometimes he uses are not so easily detected by direct advertising. Of course, we must remember that this hearing would be room for some fun in force. The public would be advertising messages with less critical profile and its users face in the virtual space is more fun and curiosity. It is simply guiding a side to the other side and has no target for this round. Accordingly, it would support these new, and it would be impressed by them. In a research project that I do to have the ads and the study of the technology, which in the advertising, I get an image of the hand such advertising. Advertising sites that I have just named their popularity was at least the methods of scientific evidence or mental reasons, also be used to encode their persuasive messages. In my opinion, if we were in the shape of these particular sites to be taken to see the content, we see that is a summary, and more fun photos inseparable from advertising. The reason for this problem is in the hyperlink function of cyberspace. Anyway, the message sender, the receiver’s attention is to win. The public should push down the mouse on the message, including a variety of subjects and message communicator is enough time to provide information and identify the public, the existence of the spectator must be regarded as a recipient a message.
Other points are hidden in the accessibility of information. Viewers can capture more information in less time on advertising. This information could be obtained from resources even contradictory. The most important distinction between advertising in traditional media and cyberspace could be defined as follows: in the virtual space, the public would always change his role as producer and audience from producer to consumer. The possibility of the use of cyber-space is possible for all peoples. In this space, the user of idea or product with better skills to show use of and depend on the type of presentation, it might succeed. In other words, cyberspace is the opposite of traditional media. There are no sales or product idea, but they would sell the display of a Web site or advertising. Well, if we are able, our superiority on users must be convinced, we are to succeed. Traditional forms of advertising have to do many restrictions on advertising. assemble the size and mass distribution, in a case to show the virtual space, how to advertise on various cyber-sites, and low cost. In other words, there is no limit to the scope and nature of the presentation of advertising. (Jim Calloway and Don Murdock 1998)
How can we get more benefit from this piece?
The world today can not imagine without advertising. The public and people learn from advertising, what they should eat, how they dress, what book they should read and reflect on a particular topic. In an age which is full of advertising, greater attention should be on this science. Today is the virtual space and the mass media would be in our real life that the mainstream media in the 21 century are discussed. By emphasizing communication vast and complex that it is possible at this stage, we should understand that we have a unique opportunity for the wide range of public effect, the opportunity has not been possible in previous media sec. From this point the importance of using advertising are reported. Our present era has been appointed Communications and Advertising Age. Pratkanis believes that to build the messages of our world. We think other satisfaction of our social life. There are many billboards, subway and bus advertising in the streets. (Pratkenis, 1999). But what we have faced as an advertisement in the media world, the Internet, the differences of these reports.
cyber marketing effective and successful is to enjoy fully the average for all types of customer experience interesting, informative, interactive and provide an offer reflect the needs, wishes and information. The virtual space is not transient and temporary phenomenon. It is his way early childhood. Today, the goal is not to do much advertising for sale, but to lead people to websites. This means that we must be very careful about what we present. Internet advertising is neither a temporary matter, a phenomenon of the Internet are affected forked. Although advertising on the Internet today, problems and obstacles, and we have no attention to the use of such a possibility, but we must believe that in cultures, beliefs, civilizations and ancestors all the nations that constitute the pillars of identity in confrontation with each other, Prosperity is with a group might use the best form of technical expertise and conviction.
